[ CASE STUDY 03 // PULSE OF KNOWLEDGE ]
Building a trusted visual brand identity and localized design system for a global study abroad platform.
Role
Lead Visual Designer & Brand Strategist
Timeline
2 Weeks
(Design to Launch)
Tech Stack
Adobe Illustrator, Adobe Photoshop, Magnific AI
Core Deliverables
Visual Identity System, Brand Strategy Guidelines, Social Media Assets
The Challenge
Study abroad consulting in North Africa often suffers from a lack of clarity and trust. Pulse of Knowledge (POK) needed a brand identity that felt authoritative yet approachable to help Moroccan graduates navigate international university admissions with confidence.
Integrated Logomark: Created a dynamic 'PK' symbol subtly blending a taking-off plane to represent growth and international travel.
Trilingual Typography Stack: Selected Bondia for bold headlines, Aloevera for clear body copy, and Expo Arabic for localized communications.
Social Media Design Suite: Engineered bilingual templates for Instagram and digital channels to maintain consistency across campaigns.
Physical & Digital Collateral: Designed mockup touchpoints including ID cards, document folders, and promotional banners.
